Supply Chain 4.0 – How Digitalization is Redefining Supply Chains

Executive Huddle


In today’s connected world and the connected consumer, the application of digital is crucial to achieve cost effective and sustainable solutions that drive value for a company. Optimized real-time data driven information management can provide efficiencies and future focused insights that will deliver improved outcomes for the business, as well as an enhanced reputation through transparent supply chains and improved customer satisfaction.


Stefan Schrauf
Global Supply Chain & EMEA Operations Lead

Bjoern Neal Kirchner
Corporate Vice President Global Supply Chain Adhesive Technologies

Dr. Stefan Kluge
Senior Director, Supplier Portfolio Management & Operations Enabling

Toni Sirviö
Director Sales & Operations Planning


30th November 2021

All times are CET

10.00 – 10.05
Chairperson Welcome and Introduction
10.05 – 10.25
Customer centric inventory management with demand driven MRP (DDMRP)
  • Henkel strives to maximize the return on the asset inventory by deploying materials effective throughout the full supply chain
  • Inaccuracy of sales forecast is making this a challenge and increasingly pressures the supply chain functions and their performances
  • Reducing forecast reliance with DDMRP by applying pull replenishment planning tactic with stock buffers
  • Increasing end customer service level as well as reducing material inventory while bringing the nervousness in the supply chain down

Bjoern Kirchner, Henkel

10.25 – 10.50
Supply chain resilience – towards flexibility and agility
  • Development of resilient supply chain networks by adapting and regionalising the network and applying dual sourcing of key materials to increase the availability of key products and components
  • Enablement of resilient supply chain capabilities through dynamic supply chain segmentation, integrated and continuous planning as well as supply chain visibility
  • Technical reinforcement through the use of digital platforms for integrated supply chain control and transparency
  • Adaptation of the organisation of the supply chain and the up-skilling of the workers to create a resilient workforce

Stefan Schrauf, PwC

10.50 – 11.10
Business-Driven Digitization of External Manufacturing Supply Chains
  • Semiconductor demand surges, product portfolio is extending, products & supply chains get more sophisticated, manufacturing scale grows, expanded use of external technology & capacity
  • Increasing business size & complexity command an accelerated pace replacing operational human-to-human by machine-to-machine interactions (digitization/ automation)
  • Degree of automation achieved compared to semiconductor industry

Dr. Stefan Kluge, Intel

11.10 – 11.40
Panel Discussion – Digitalization and data-driven operations to power Supply Chain performance
  • Discuss the vision for digital improvements across supply chain operations and explore how the last 15 months has both justified strategy and investments in some areas and accelerated initiatives in others, to deal with disruption as effectively as possible.
  • Explore the crucial need to increase visibility across supply chain operations and discuss the challenges to maximizing connectivity that will enable the business to respond quickly to issues and shocks, building greater resilience into operations.
  • Learn how to most effectively bring multiple streams of a supply chain transformation together – from digital infrastructure developments, process efficiency analysis and workforce motivation – to create an environment where innovation and progress can flourish.

Panel Members:

Stefan Schrauf, PwC

Dr. Stefan Kluge, Intel

Toni Sirviö, Konecranes

11.40 – 12.00
  • Learn the differences between S&OP/IBP Vs. Sales and Operations Execution (S&OE)
  • Learn why S&OE is critical for connecting your S&OP with your operational planning
  • Learn how a best practice S&OE process looks like

Toni Sirviö, Konecranes

Chairperson Closing Comments & Huddle Close


  • Abbott Products Operations AG Senior Manager
  • Alcon Director S&OP Europe
  • Chemours Spain Digital Supply Chain Data Governance Analyst
  • CP Kelco Senior Director Supply Chain and Continuous Improvement
  • De Dietrich Process Systems GmbH Head of Supply Chain and Digital Transformation
  • DS Smith Divisional Supply Chain Design and Strategy Manager, Packaging Division
  • DS Smith Information Technology Business Partner
  • Electrolux Global Lead, Group Supply Chain, CoE
  • HenkelCorporate Vice President Global Supply Chain Adhesive Technologies
  • Hitachi Zosen Inova AG Global Indirect Procurement Manager
  • Huntsman Corporation Director Project Management Office
  • Huntsman Corporation Global S&OP Director
  • Huntsman Corporation Supply Chain Senior Manager
  • Huntsman Corporation Global Digital Roadmap Director, Huntsman Performance Products
  • Intel Senior Director, Supplier Portfolio Management & Operations Enabling
  • The Kraft Hein Company Head of S&OP and Logistics EAST
  • Konecranes Director Sales & Operations Planning
  • LEGO Director of EMEA Customer Logistics
  • LEGO Sr. Manager,Supply Chain Technology, EMEA
  • LEGO Head of Operations Technology EMEA SCO
  • Lidl GB IT Supply Chain Consultant
  • Sanofi Head of Supply Chain Planning Global Solutions Center
  • Rieter Machine Works Ltd Head of Global Inventory Management
  • SLM Solutions Group AG Vice President Global Supply Chain
  • Starbucks EMEA Ltd Senior Manager Planning and S&OP – EMEA Supply Chain Operations
  • Thermo Fisher Snr Director Supply Chain Europe
  • UPM Senior Manager, Digital Supply Chain (Pulp Division)







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