Supply Chain 4.0 – How Digitalization is Redefining Supply Chains

Executive Huddle


In today’s connected world and the connected consumer, the application of digital is crucial to achieve cost effective and sustainable solutions that drive value for a company. Optimized real-time data driven information management can provide efficiencies and future focused insights that will deliver improved outcomes for the business, as well as an enhanced reputation through transparent supply chains and improved customer satisfaction.


Stefan Schrauf
Global Supply Chain & EMEA Operations Lead

Bjoern Neal Kirchner
Corporate Vice President Global Supply Chain Adhesive Technologies

Dr. Stefan Kluge
Senior Director, Supplier Portfolio Management & Operations Enabling

Toni Sirviö
Director Sales & Operations Planning


30th November 2021

All times are CET

10.00 – 10.05
Chairperson Welcome and Introduction
10.05 – 10.25
Customer centric inventory management with demand driven MRP (DDMRP)
  • Henkel strives to maximize the return on the asset inventory by deploying materials effective throughout the full supply chain
  • Inaccuracy of sales forecast is making this a challenge and increasingly pressures the supply chain functions and their performances
  • Reducing forecast reliance with DDMRP by applying pull replenishment planning tactic with stock buffers
  • Increasing end customer service level as well as reducing material inventory while bringing the nervousness in the supply chain down

Bjoern Kirchner, Henkel

10.25 – 10.50
Supply chain resilience – towards flexibility and agility
  • Development of resilient supply chain networks by adapting and regionalising the network and applying dual sourcing of key materials to increase the availability of key products and components
  • Enablement of resilient supply chain capabilities through dynamic supply chain segmentation, integrated and continuous planning as well as supply chain visibility
  • Technical reinforcement through the use of digital platforms for integrated supply chain control and transparency
  • Adaptation of the organisation of the supply chain and the up-skilling of the workers to create a resilient workforce

Stefan Schrauf, PwC

10.50 – 11.10
Business-Driven Digitization of External Manufacturing Supply Chains
  • Semiconductor demand surges, product portfolio is extending, products & supply chains get more sophisticated, manufacturing scale grows, expanded use of external technology & capacity
  • Increasing business size & complexity command an accelerated pace replacing operational human-to-human by machine-to-machine interactions (digitization/ automation)
  • Degree of automation achieved compared to semiconductor industry

Dr. Stefan Kluge, Intel

11.10 – 11.40
Panel Discussion – Digitalization and data-driven operations to power Supply Chain performance
  • Discuss the vision for digital improvements across supply chain operations and explore how the last 15 months has both justified strategy and investments in some areas and accelerated initiatives in others, to deal with disruption as effectively as possible.
  • Explore the crucial need to increase visibility across supply chain operations and discuss the challenges to maximizing connectivity that will enable the business to respond quickly to issues and shocks, building greater resilience into operations.
  • Learn how to most effectively bring multiple streams of a supply chain transformation together – from digital infrastructure developments, process efficiency analysis and workforce motivation – to create an environment where innovation and progress can flourish.

Panel Members:

Stefan Schrauf, PwC

Dr. Stefan Kluge, Intel

Toni Sirviö, Konecranes

11.40 – 12.00
  • Learn the differences between S&OP/IBP Vs. Sales and Operations Execution (S&OE)
  • Learn why S&OE is critical for connecting your S&OP with your operational planning
  • Learn how a best practice S&OE process looks like

Toni Sirviö, Konecranes

Chairperson Closing Comments & Huddle Close


  • Abbott Products Operations AG Senior Manager
  • Alcon Director S&OP Europe
  • Chemours Spain Digital Supply Chain Data Governance Analyst
  • CP Kelco Senior Director Supply Chain and Continuous Improvement
  • De Dietrich Process Systems GmbH Head of Supply Chain and Digital Transformation
  • DS Smith Divisional Supply Chain Design and Strategy Manager, Packaging Division
  • DS Smith Information Technology Business Partner
  • Electrolux Global Lead, Group Supply Chain, CoE
  • HenkelCorporate Vice President Global Supply Chain Adhesive Technologies
  • Hitachi Zosen Inova AG Global Indirect Procurement Manager
  • Huntsman Corporation Director Project Management Office
  • Huntsman Corporation Global S&OP Director
  • Huntsman Corporation Supply Chain Senior Manager
  • Huntsman Corporation Global Digital Roadmap Director, Huntsman Performance Products
  • Intel Senior Director, Supplier Portfolio Management & Operations Enabling
  • The Kraft Hein Company Head of S&OP and Logistics EAST
  • Konecranes Director Sales & Operations Planning
  • LEGO Director of EMEA Customer Logistics
  • LEGO Sr. Manager,Supply Chain Technology, EMEA
  • LEGO Head of Operations Technology EMEA SCO
  • Lidl GB IT Supply Chain Consultant
  • Sanofi Head of Supply Chain Planning Global Solutions Center
  • Rieter Machine Works Ltd Head of Global Inventory Management
  • SLM Solutions Group AG Vice President Global Supply Chain
  • Starbucks EMEA Ltd Senior Manager Planning and S&OP – EMEA Supply Chain Operations
  • Thermo Fisher Snr Director Supply Chain Europe
  • UPM Senior Manager, Digital Supply Chain (Pulp Division)







  • DD slash MM slash YYYY

Francois Germain

Francois Germain holds a Masters’ degree in General Engineering. His career spans power generation, chemicals, refining and offshore. In 2014 he joined Total Refining and Chemicals as VP Health & Safety where he leads global Safety Culture transformation programs for several Business Unit’s within Total. Francois is now leading Digital Innovation within Total Refining and Chemicals

Ron Wissenburg

Ron his main experience is redesigning and implementation of the changes in supply chain processes and organization by leveraging IT solutions. He started his career in consulting at Deloitte where he supported business transformations with SAP in various industries. He Joined Alstom Power in March 2010 which in 2016 Alstom became General E. At Alstom/GE he had various IT leadership roles and the past 3 years he has been working on driving Digital Technology programs within Quality and EHS for Gas Power.

Pierluigi Petrali

Pierluigi Petrali has been working Whirlpool Europe since 1989. He started his career in Information Technology, working at introduction in Whirlpool of CIM, MES and Fault Tolerant Networks. He has then worked in innovation projects, contributing to the spread and growth of TRIZ methodology in Italy and Europe and to the development of product/process design support approaches. Presently he coordinates manufacturing research and development activities for EMEA region. Directly involved as technical and main partner in more than 10 funded research projects under FP7 and H2020 program in the last five years, he’s currently working in definition and implementation of Whirlpool Industry 4.0 strategy. He’s the inventor of five patents and author several technical papers and public speech on TRIZ, Technology Forecasting, Manufacturing Quality, Internet of Things and Industry 4.0.

Henrik Fransson

Henrik Fransson is a Swedish manager with an aeronautics and computer science background working for Airbus in Hamburg, where he has held various management positions. He is passionate about finding new ways of working and influencing the lives of others by making their daily life easier.

“Use my data to serve me, do it wisely and with care”

Bjoern Neal Kirchner

Bjoern Neal Kirchner, a graduated economist from Munich and London universities, has almost 20 years’ experience in logistics and supply chain management at senior level. Shifting twice between China and Europe, he has worked in 5 countries moving along the entire supply chain. He gained experience in emerging markets and led teams through challenging SAP-implementations and post-merger integration projects. With the focus on building high performance teams, Bjoern has been engaged in various business process optimization and organizational transformation projects. Currently, he is leading the Global Supply Chain team in Amsterdam for Adhesive Technologies of HENKEL.

Stefan Schrauf

Dynamic, self motivated and results-oriented cross-cultural team player with a proven track record of digital operations and supply chain strategy, excellence and transformations across several industries including industrial products, automotive, consumer goods and chemicals.

Dr. Stefan Kluge

• Education: Chemistry, Information Technology, General and Environmental Law, Toxicology

• Companies: DASA, General Electric Capital/ BMW, Siemens, Infineon, Intel

• Functions: R&D, Systems Engineering, Factory Automation, Strategic Planning, Manufacturing Strategy, Business Planning, Outsourcing Strategy, Supplier Development, External Manufacturing Management

• Currently: Sr. Director Operations & Systems Enabling, Corporate Planning Group, Intel

Toni Sirviö

Mr. Toni Sirviö has been working at Konecranes Plc. since 2005 with various responsibilities within Sales development, Commercial Excellence and Supply Chain Management including Project Management, Global Order Management, Pricing, Planning and ERP Tool process and conceptual development/deployment. Mr. Sirviö has also been working in the Commercial Excellence program as a project director for the sales lead
development process.

Håvard Jörgensen

Håvard Jörgensen is in his role as VP Group Supply chain in Electrolux, leading the work on the strategic direction and plans for the Electrolux supply chain. Specific focus on SC Resilience, digital development, E2E SC integration, SC Sustainability, processes and capabilities. He has +20 years of experience within Supply Chain and Operations from various leadership roles in Procter & Gamble, Arla Foods and Coca-Cola European Partners.

Sean Garoghan

An experienced and results orientated Sustainability and Compliance senior manager with a background of 10 years working within the service and energy sector with strong leadership and people management skills and specialising in Sustainability and Compliance. A professional buyer with a wealth of experience in stakeholder management and developing supplier compliance frameworks. Pro-efficiently experienced in various procurement and supplier systems such as; ORACLE 11i & R12, SAP, Proactis and Avetta. Experienced within all Microsoft and Google packages, highly proficient in Excel and highly experienced in data analysis and commercial intelligence with extensive knowledge within OHSAS and ISO audits and accreditation's and CDM regulations.

Vera Bartsch

Vera Bartsch is the Sustainability Manager for UPM Raflatac’s EMEIA region. She leads the self-adhesive label company’s sustainability efforts in the market. Vera’s activities include providing expert sustainability consultancy for sales, stakeholder and partnership development, management of eco-design, life cycle assessment with UPM Raflatac’s Label Life tool, recycling of label waste through the company’s RafCycle program as well as sustainability marketing and communications.

Vera has a background in sales of label material with regards to sustainability in Central Europe, working with both label printers and brand owners. She coordinates the cooperation with other UPM business units for UPM Raflatac and has worked on several international projects for the development of UPM Raflatac.

Rebekah Bell

Rebekah currently serves as the Work Management & Planning Manager for Southern Company’s Fleet Performance & Reliability organization. Rebekah was the leader in the integration and implementation of CiM Visual Planner for daily work scheduling and has spent the last seven years of her career as a subject matter expert on work management, maintenance strategy, and process improvement across the Southern Company fossil, hydro, and renewables fleet.
Rebekah began her career with Southern Company in 2006, and over the last 16 years Rebekah has served in a variety of maintenance roles, including experience additionally in contractor relations, fleet outage optimization, and reporting and analytics.

Rebekah holds a Bachelor of Science in Chemistry from the University of South Alabama and a Master of Engineering in Construction Engineering Management from the University of Alabama at Birmingham. She is the proud mother of Kimberly Grace, 17.

Harald Kirsch

Dynamic, entrepreneurial business strategist with over 30 years of professional experience in organizational and business development in the segments of Digital Transformation, IIoT, Artificial Intelligence, Cyber Security, automation of enterprise processes, sales of innovative SW solutions and services, portfolio management, consulting, system integration services, outsourcing as well as business transformation, change management, product management and product development.

Jean Charbonneau

Mr. Jean Charbonneau is a renowned worldwide speaker with over 30 years of experience in asset reliability and a leading influencer on the best methods for asset intensive organizations to achieve maintenance excellence. He founded the Maintenance Excellence Group in 1997, putting together a team of asset reliability experts to assist organizations with maximizing their production output while minimizing asset maintenance costs. MEG’s flagship solution, the Visual Planner Digital Platform, is used by over 10,000 maintenance professionals from all industrial sectors worldwide, allowing them to execute the right maintenance, at the right time, at the lowest costs.

Rachel Cooke

I am a technical leader with over 15 years of experience in global operations in food and drink and logistics. I have held a range of supply chain roles including engineering, manufacturing, purchasing and project management.

I currently lead Reliability Engineering for Amazon Europe, which includes robotics, reliability programs, learning and information services, predictive analytics (machine learning), computerized maintenance management systems, new technology introduction and new site launches. Previously, I was Head of Central Programs and Capability for Amazon Engineering Services Europe, where I led several teams that supported the growth of Amazon's warehousing capacity. Prior to this I was responsible for manufacturing performance measurement and operational excellence for SABMiller (FTSE-10), who were the world’s second largest brewer by volume with over 100 operations worldwide in Africa, Asia Pacific, Europe, Latin America and the USA. Before this I led a team delivering a portfolio of product change initiatives from project initiation through to implementation and launch at Cadbury. I have spent three years living in Poland, where I worked on the design, construction and commissioning of two new-build confectionery factories.